Canadian Magazine Industry News
9 October 2012,     TORONTO
Elle Canada launches Elle Man as bonus magazine
The rise in popularity of men's fashion magazines continues with the introduction of a new title from TC Media.

ELLE Canada has announced the first-ever issue of ELLE Man, a special 32-page magazine focused on men’s fashion and grooming.

 

ELLE Man is poly-bagged with newsstand copies of ELLE Canada, and both are available together for $3.99. The November issue of ELLE Canada was scheduled to be on newsstands across Canada October 8. 

This bonus issue features Canadian actor Scott Speedman on the cover, and was shot exclusively for ELLE Canada in Los Angeles.

ELLE Canada editor-in-chief, Noreen Flanaga, noted, “Men are increasingly savvy about fashion, and focused on grooming, so it was high time ELLE Canada spoke to them directly.”

Meanwhile, St. Joseph Media recently introduced Men's Fashion on newsstands, while increasing the magazine's frequency to three issues per year.
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