Canadian Magazine Industry News
13 March 2015,     TORONTO
Cottage Life debuts augmented reality in Spring issue
The spring edition of Cottage Life magazine, which hit newsstands this week, aims to give readers a more interactive experience. The magazine has partnered with Blippar, to bring its pages to life through augmented reality.

Readers are encouraged to download the free Blippar app onto a smartphone or tablet and scan the “blippable” pages to unlock exclusive content, such as plans for a DIY picnic table, a heartwarming video of a dramatic rescue, and a behind the scenes look into the design process for KEEN’s new sandal, Uneek.

“We wanted to build an interactive experience for our loyal print audience that would integrate digital technology and enhance the way they interact with that form of media,” editor Penny Caldwell said. “This partnership with Blippar will not only change the way print magazines are consumed, but also change the way advertisers showcase their products. KEEN, our presenting partner, is our first advertiser to activate its print ad with this technology.”

The western Canada edition of the magazine, Cottage Life West will also feature augmented reality. Cottage Life is a Blue Ant Media publication.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports