Canadian Magazine Industry News
7 May 2015,     TORONTO
Consolidated Media Reports released for nine Rogers publications
The Alliance for Audited Media has released Consolidated Media Reports (CMR) for nine Rogers Media business publications, including several French titles—the first time any French-language publication has published this type of report.

“We’re pleased to participate in AAM’s Consolidated Media Reports as it verifies our audience across print and digital platforms for all our business to business publishing brands,” Steve Maich, senior vice president, publishing, Rogers Media, said. “We see this as being important for advertisers and agencies to fully understand in a transparent manner the total qualified audience our business to business brands impact today and in the future.”

The report provides buyers with independently verified data for print circulation, website unique browsers and visits, and e-newsletter distribution.

The nine titles with CMRs are: Advisor’s Edge, Canadian Grocer, Conseiller, L’Actualite Medicale, L’Actualite Pharmaceutique, Marketing, The Medical Post, Pharmacy Practice+, and Quebec Pharmacie.

The report is published in AAM’s Media intelligence Centre and populated through the organization’s network of partners and data feeds, generating nearly 5 million views each year.

 


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