Canadian Magazine Industry News
29 January 2016, TORONTO
Cineplex Magazine switches to recycled paper
From now on both publications will be printed on 100 per cent recycled paper with 85 per cent post-consumer content. The paper is certified by the Forest Stewardship Council and will carry Canopy’s Ancient Forest Friendly (AFF) logo.
According to Environmental Paper Network’s paper calculator, the change will save 21,572 from being used annually in the magazines text pages.
“Cineplex’s leadership on lower footprint paper sources and the magazine’s switch to Ancient Forest Friendly paper is another strong step forward in the company’s commitment to helping safeguard the world’s endangered forests,” Nicole Rycroft, Canopy founder and executive director, said. “It’s an excellent performance, worthy of a big round of applause.”
Cineplex Magazine prints 750,000 copies of the English magazine and 200,000 of the French each issue. According to Vividata stats, the magazine was named the #1 most read magazine for all demographics under the age of 50 and the #2 most read magazine in Canada overall. Both publications are distributed in Cineplex’s 162 theatres across Canada, in the Globe and Mail and in Le Journal de Montreal.
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