Canadian Magazine Industry News
6 May 2013,     TORONTO
Canadian Women's Foundation launches SHE magazine
She magazine, published by the Canadian Women's Foundation, aims to promote its mission as a nonprofit by amplifying the voices of Canadian women and girls.

The foundation's new digital magazine comes out twice a year and features personal success stories and practical how-tos. Since the launch of its first issue in spring 2013, editor Diane Hill said there has been a lot of positive feedback.

She Magazine's premier issue
She magazine's premier issue

"People say they want more. I think we've really tapped into something," Hill told Masthead. "We've got so many stories of change and we really want to be telling them and presenting a positive hopeful approach to the work. We want to talk about these issues in a fresh way...and let women and girls speak for themselves."

The Canadian Women's Foundation launched in 1991 and has since funded over 1300 community programs that move women and girls out of poverty and violent situations and help them build a strong future.

The Canadian Women's Foundation is a non-profit organization that relies on the support of volunteers and donors - individual and corporate - to produce She. According to Hill, the articles, logo and illustrations were pro bono/volunteer contributions.

To recognize the efforts of individual and corporate volunteers and sponsors, She magazine does not sell ad space. Instead, it profiles its sponsors. For example, this issue contains a spread thanking corporate backers such as TD Bank, CIBC and Rogers.
She Magazine thanks its sponsors
She magazine profiles its sponsors

The magazine is available for free online, and can be downloaded to mobile devices. A limited print run of the first issue was produced to go out to the foundation's donors, but Hill notes the mag is focusing on a digital model. The first issue was designed by Caren Watkins.

According to Hill, the magazine is dream a three years in the making, and it is exciting to see it finally in publication.

"I think people really care about these issues but it's hard to know what to do," Hill said. "We want the magazine to include clear actions people can take. It can seem like it's everywhere and there is nothing we can do, and it seems sometimes like it's getting worse. We want them to support us and engage with us, but we also want to connect people to ways they can take action in their daily life."

— Sola DaSilva
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