Canadian Magazine Industry News
3 October 2013,     OTTAWA
Canadian Geographic adjusts course with new sections
The autumn issue of Canadian Geographic introduces new sections and design changes that were influenced by reader satisfaction surveys.

Features have been shortened from 10-12 pages to 6-8 pages, a greater emphasis has been placed on photography, and more interaction is being encouraged through new sections and multimedia icons directing readers to online content and social media.

The redesigned autumn issue of Canadian Geographic is on sale now
The redesigned autumn issue of Canadian Geographic is on sale now

"Our readers want more photography, cartography, illustrations and sharp stories they can easily digest, with a layout that's easy to navigate," said senior editor Aaron Kylie in a released statement.

New sections include Your Space, What's This? and Where's This?, which utilize audience engagement. The back page now features well-known Canadians, like The Amazing Race Canada's Jon Montgomery in the current issue, discussing their favourite destinations.

An interior spread shows a greater focus on photography
An interior spread shows a greater focus on photography

Creative director Suzanne Morin described the redesigned interior as having "a bolder, cleaner look." The mag's ITC Stone fonts have been swapped out for the Scela family. "It has a great combination of serif and sans serif. It's versatile, very readable, [and is] a very serious text font," Morin told Masthead.

Readers indicated dramatic changes to cover treatments and logo would not go over well, but small adjustments have been made. The logo has lost its 3D bevel edge for a crisper, "more modern" look according to Morin, and the maple leaf previously used to dot the letter 'i' in 'Geographic' has been changed to a compass to reflect the mag's connection with the Royal Canadian Geographical Society.

While the mag has undergone tweaks over the years, communications manager Deborah Chapman said this is the most significant rethinking of editorial and design since 1995.

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