Canadian Magazine Industry News
4 October 2013,     TORONTO
Best Buy teams with Rogers for custom mag
Best Buy is the latest retailer to partner with Rogers Media. Best Buy Life & Tech, a new multiplatform magazine brand covering consumer technology, will launch by the holiday season.

"Technology is exciting, but it can also be intimidating," said Best Buy Canada's Angela Scardillo, vice president of marketing and communications, in a release. "Best Buy Life & Tech magazine will offer stories, tips and suggestions on how to demystify technology, discover what it can do for you—and most importantly have fun with it."

Combining print, tablet and digital, Best Buy's new mag will have a total distribution of over 1.7 million
Combining print, tablet and digital, Best Buy's new mag will have a total circulation of over 1.7 million

Rogers Media has been expanding its relationships with retailers of late. Other custom branded content initiatives from the publisher include Walmart Live Better, Canadian Tire's Driver, and a recent extra issue of Chatelaine dedicated to Target.

The print edition of Best Buy Life & Tech will come out six times a year with a distribution of 300,000 copies, available free to shoppers at Best Buy stores in English Canada. The enhanced digital version will be available to members of Best Buy's Reward Zone incentive program, who number around 1.4 million according to the media kit.

An iPad replica tablet edition will also be available, and a French version will roll out in 2014.

The mag will offer single-sponsor and content integration advertising options. Placements can be tailored and "will be closely aligned in style and content to the rest of the magazine." They will be labeled as 'Best Buy Promotions,' not advertisements. A full page ad package costs net $20,000. Enhanced tablet options included rich media, embedded videos, photo galleries and more.
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