Canadian Magazine Industry News
7 November 2016,     TORONTO
Almost 55 million Canadian magazines were sold in 2015
Glenn Morgan, CEO of Coast to Coast
At a recent newsstand seminar, (the MBR Conference at the Old Mill, on October 25) Glenn Morgan, CEO of Coast to Coast, and Craig Sweetman, presented some interesting findings from the recently completed 2015 CTC Boxscore. The CTC Boxscore looks at 3,091 English language magazines sold in Canada.

One factoid in particular was a real eye-opener:
In 2015 close to 55 million copies of English language magazines were sold on Canadian newsstands through the mass-market wholesaler network.

This doesn’t include any French language magazines sold in Canada, or any copies sold through the direct-to retail channel, both of which are considerable.

'Assuming a 12-hour shopping window per day (9am to 9pm) here’s how that 55 million copies breaks down:
  • In this country 3.6 magazines are sold every second.
  • In the next minute over 200 magazines will be sold in Canada.
  • In the next hour close to 13,000 magazines will be sold on Canadian newsstands!
  • In the next day over 152,000 magazines will be purchased by Canadian consumers!
  • In terms of total retail dollar sales, almost $1 million a day of magazines are sold in Canada.
Pretty impressive, eh?

We also learned an important fact about cover prices. According to Boxscore, the average price of a magazine in 2015 was $6.26 cents, up from $5.45 in 2012, which is an increase of 14.9%.

If you haven’t considered a price increase recently, it may be time to do so.
Scott Bullock is a veteran circulation expert with experience in both Canada and the United States. Read more from him at and on his blog here on Masthead.
— Scott Bullock,
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