Canadian Publishing Industry News
2 January 2020,     TORONTO
Readership Study On Print Ad Engagement
Study on ad engagement across all media
Study on ad engagement across all media
A new study conducted by Totum Research on behalf of News Media Canada has found that printed newspaper ads engage Canadians more than any other medium, print or digital. Specifically, the findings published in the 2019 Local Newspapers: Engaged and Connected Report reveal that advertisement engagement for print newspapers is nearly two times higher than other media formats, which includes television, radio, digital newspapers, magazines,social media and online searches.
 
 In addition, Millennials in particular scored the highest on both general and news engagement measures with print newspapers. In terms of the advertising engagement measure, printed newspapers ranked second only to the browser search bar. More detail on the study is available athttps://nmc-mic.ca/ad-resources/newspapers-247/
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