Canadian Magazine Industry News
15 May 2014, TORONTO
Magazines Canada shortlisted for FIPP 2014 Research award [*Updated]
[*UPDATE: Magazines Canada won a Gold Award for its Connections Study during the 2014 FIPP Research Awards yesterday.]
Magazines Canada is one of 12 entries, shortlisted for the FIPP’S 2014 Research Awards.
Currently in its fifth year the FIPP Research Award is an international platform that recognizes research studies that promote the use of magazines as an advertising medium.
Magazines Canada’s communication manager Brianne DiAngelo said the nomination for its Connections Study was unexpected but gratifying.
“We were really pleased,” she said. “We didn’t submit for that award, so it was a nice surprise to find out. The result is very positive, for our study so we’re very happy that FIPP has nominated us in that category.”
The Connections Study was done in 2013 in co-operation with BrandSpark International, an organization that provides research expertise. Together they looked at how magazines perform in the path to purchase, which DiAngelo said is what people are thinking about when buying a product.
DiAngelo said the study takes a look at how magazines work in comparison to television, digital media and other traditional streams for advertising and magazines come out very well, particularly in attracting early adopters. She said it reiterates that magazines are a really great space for advertisers.
FIPP’S 2014 Research Awards ceremony will take place on June 16 in Hamburg, Germany. For more information visit the website.
— Leslie Emmons
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