Canadian Magazine Industry News
17 April 2014,     MONTREAL
TVA launches new women's title
Femmes etc… hit newsstands this month from TVA Publications. The new women's digest offers a range of lifestyle content, including health, recipes, fashion and family life.

"The magazine market is constantly evolving and TVA Publications is proud to meet its female readership's growing demands by offering an accessible, affordable magazine that covers real topics that women deal with on a daily basis," stated Lucie Dumas, vice-president of content and group publisher.

The first issue of Femmes etc... hit newsstands April 3
The first issue of Femmes etc... hit newsstands April 3

The 64-page title is edited by Sylvie Bourgeault and will be published twice a month with a circulation of 60,000 copies, targeting Quebec mothers with a family income of $50,000 and up. A full page ad costs $3,300.

The inaugural issue, which launched exclusively at Walmart March 27 before hitting the general newsstand market on April 3, is on sale for an introductory price of $0.99. Regular cover price is $2.95.
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