Magazines Canada has shared the full video for its webinar, How to Make Native Ads and Sponsored Content Work For You
The talk features insights from Andrew Williams of Venture Publishing, Canada Wide Media's Tom Gierasimczuk and Ken Hunt of St. Joseph Media, and is moderated by Kim Pittaway.
The seminar covers:
- The definitions and differences of native ads and sponsored content
- How is it being done?
- Existing guidelines
- What you need to know when dealing with advertisers
- The importance of transparency
- Implications and limitations
- Best practices
On March 26 the trade association hosts "What Magazine Media Can Do For You: Four Case Studies" with representatives from St. Joseph Media, Saltscapes magazine, Rogers and Canada Wide Media. Register online here.