Canadian Magazine Industry News
6 February 2014,     TORONTO
Chatelaine leads in top circ: AAM
Chatelaine is still the No. 1 Canadian consumer magazine according to the latest Alliance for Audited Media (AAM) data. The Rogers Media title reported a circ of 523,942.

The order of the top publications reveals little change from the same six-month period ending Dec. 31 last year, with Canadian Living following in second place and Reader's Digest (Canadian English edition) completing the top three.

Reader's Digest
, while steady in the rankings, sees its total paid and verified circulation slide 16% from last year. In the last roundup for the corresponding reporting period, it declined 15%. The only Top 10 titles to report circulation increases are TC Media's Canadian Living (1.4%) and Style at Home (2.1%).

Top 10 Canadian magazines by total paid and verified circulation (subject to audit):

Publication Total Paid & Verified 12/31/2013 Total Paid & Verified 12/31/2012 Percent Change
Chatelaine 523,942 536,478 (2.3)
Canadian Living 520,239 513,027 1.4
Reader's Digest (Eng) 396,692 472,883 (16.1)
Maclean's 295,888 311,974 (5.2)
Style at Home 237,862 233,048 2.1
Canadian House & Home 228,318 246,066 (7.2)
Coup de pouce 216,661 221,043 (2.0)
Chatelaine (French) 167,762 168,680 (0.5)
Canadian Geographic 150,736 159,680 (5.6)
L'actualite 146,647 157,297 (6.8)

In terms of single-copy sales, figures for Canadian Living fell 16% but the title still comes in at No. 1. Chatelaine follows with sales of 91,180. Canadian House & Home comes in third, reporting an 8.6% decline, flatlining the 8% gain it reported last year. Sales are down overall but TVA Publications' TV Hebdo (TV Weekly) posted a 16% gain.

Top 10 Canadian consumer magazines by single-copy sales (subject to audit):

Publication Single-Copy Sales 12/31/2013 Single-Copy Sales 12/31/2012 Percent Change
Canadian Living 104,676 124,771 (16.1)
Chatelaine 91,180 107,097 (14.9)
Canadian House & Home 78,217 85,537 (8.6)
Hello! 61,418 70,993 (13.5)
7 jours 49,417 64,001 (22.8)
Style at Home 47,715 47,254 1.0
Loulou 41,329 41,828 (1.2)
La Semaine 38,351 45,008 (14.8)
Coup de pouce 37,973 47,213 (19.6)
TV Hebdo 32,426 27,900 16.2

AAM also compiled a list of the top 10 Canadian magazines with digital replicas. Numbers are nearly tripled from the corresponding period last year, says AAM.

Publication Total Digital Replica 12/31/2013
Reader's Digest (Eng) 34,117
Canadian House & Home 11,045
Maclean's 7,807
Selection du Reader's Digest 6,035
Chatelaine 5,590
Moneysense 5,148
Canadian Living 5,015
Hello! 4.401
Coup de pouce 3,613
Les affaires 3,579

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