Canadian Magazine Industry News
22 January 2014,     MONTREAL
Reader's Digest rethinks reading experience
Reader's Digest unveiled a redesign with the February 2014 issue that managing editor Dominique Ritter called a modern take on the 90-year-old brand.

The Canadian Reader's Digest has published for 65 years and its last design refresh was around two years ago. "This isn't just about the magazine," said Ritter, "it's really a re-imagining of the brand itself."

Reader's Digest brings back its
Reader's Digest brings back its "table of contents" covers

A new logo is set in a customized font with "a sweeping element that recalls our classic logo," said Ritter. The most notable change is the emphasis on the word 'Reader's', which is now larger to convey a commitment to the brand's audience and its love for the written word. Before, 'Digest' enjoyed more real estate.

"The average reader spends an hour with the magazine. These are real readers," Ritter said. Covers once again feature the title's well-known table of contents treatment. Inside, a re-ordering of content changes the pace of the magazine, interweaving its more in-depth features (at least eight in each edition) with shorter pieces, anecdotes and the mag's trademark jokes, what Ritter calls "little breathers."

"Reader's Digest is an emotional journey, and I think that's one of the things that defines us," said Ritter. The iPad edition has been redone as well and the website now sports a mobile-optimized design. A redesign of the French Canadian Sélection will follow with its March 2014 edition.
Story Tools
Most Recent News Comment
Joe Glionna says:
Thank you for proving you don’t belong in my organization. Anyone can be an anonymous asshole. Cou...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports
Upcoming Industry Events
Masthead Web Edition Archives
More Archives