Canadian Magazine Industry News
16 January 2014,     VANCOUVER
Skateboarding mag Color calls it quits
Color magazine, produced by Fourcorner Publishing, has folded after 11 years of covering skateboarding culture. "It was time for me to move on," said founder Alessandro Grison.

The brand will live on as a boutique creative agency, as Grison shifts to supporting the skateboarding world through cultural programming and marketing. "Color has always been a springboard for music events and art exhibitions," he said.

Color issue 11.3 is the magazine's swansong
Color issue 11.3 is the magazine's swan song

That includes magazine-specific events like issue launch parties, and also offshoot opportunities, like a recent gig booking tour dates for a band. "I'd never done anything like that, and I really enjoyed it," said Grison.

Grison was 21 when the idea for Color hatched. Though it was a full-time commitment, he says Color was always more of a passion project and less of a business venture. "It's been my entire life's work. It was an unforgettable experience and I wouldn't change anything," Grison said.

Color published quarterly with a circulation of 20,000 copies. It likely could have carried on as an online-only publication, but Grison wasn't interested. "I think a lot about the state of the medium, and it's going through the same sort of transition that the music industry did. I'm not at a point in my life where I want to be a part of that transition. I'm looking toward the next phase, which is more experiential, more interactive media," he said.

The final issue can be read for free online at Colormagazine.ca.

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