Canadian Magazine Industry News
19 December 2013,     MARKHAM, ON
Lloydmedia adds to its stable of financial trade mags
Senior financial executives can look forward to a new trade magazine launching in 2014 from Lloydmedia called Financial Operations.

Debuting in March, the quarterly will be distributed free to approximately 5,000 senior finance, operations and technology executives, including c-level execs from private companies, large non-profits, financial institutions, and government.

Financial Operations will offer insights, ideas and info to execs
The inaugural Financial Operations mails in spring

Edited by Lloydmedia president and publisher Steve Lloyd, content will focus on organizational strategy and back-office functions, including accounts payable and receivable, expense management, data capture, collections and outsourcing, financial reporting and document management.

"Financial Operations arrives at a time when Canadian businesses face a growing challenge to the successful management of their financial supply chain to serve the diverse needs of their operations," reads a company release. "Companies are increasingly seeking outside help for crucial functions to improve the control of the money supply while providing their organizations with abundant data, analytics and metrics and more."

A full-page ad costs $2895. The mag is also offering 'charter media partnerships' to four clients, which include premium ad placements, editorial contribution options, a banner on the financialoperations.ca homepage, and the opportunity for a sponsored 'Breakfast Briefing' on a topic of interest to the readership.

This will mark Lloydmedia's fourth magazine launch in four years serving the financial sector. The Ontario company also publishes Payments Business magazine, Canadian Treasurer, Canadian Equipment Finance, Direct Marketing magazine, Contact Management magazine, and two national directories.
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John, can you explain why it is not a problem?...
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Tracie Berardi says:
This is a really helpful overview Marty. You touch on good points in your blog. -- Tracie...