The Hockey News
is feeding the fever of hockey fans with a new blog called Post-to-Post
, and an expanded approach to Twitter for more immediate reactions to the latest news.
Along with the usual mix of columns, rankings and locker room rumours found on thehockeynews.com, the Post-to-Post blog, timed to launch with the start of the new hockey season, brings more "impromptu" analysis to the refreshed website, slide shows (and larger images in general), video highlights and game previews.
The Post-to-Post blog is edited by Rory Boylen
, the TC Media-owned brand will host live sponsored chats during select games, with rotating editors taking control of the account to provide play-by-play commentary with the hashtag #THNLive. A special sponsorship package, which includes an exclusive banner on all blog posts with logo placement beside the Post-to-Post masthead, is available for advertisers.