Print Measurement Bureau (PMB) Fall 2012 data has been released
, and Reader's Digest
still leads the Canadian consumer pack.
was credited with a readership of 5,350,000 (or 8.1 readers per copy/RPC) followed by Canadian Living
at 3,792,000 (7.4 RPC), Canadian Geographic
(3,558,000/18.3) and What's Cooking
Outdoor Canada, People, The Hockey News
and Canada's History
achieved the highest readers per copy, according to the study.
To compare this year's top four with 2011 Fall PMB data — in that study, Reader's Digest
showed a readership of 5,610,000 and 7.2 RPC; Canadian Living
tallied 3,806,000 readers at 7.4 RPC; Canadian Geographic
showed a readership of 3,235,000 at 15.8 RPC and What's Cooking
was at 3,245,000 at 2.7 RPC.
An article in Marketing mag
reports average readership and readers per copy are actually up overall slightly from last year.
The PMB 2012 Fall study is based on a national stratified sample of approximately 22,000 Canadians, according to the non-profit organization.