Canadian Magazine Industry News
25 May 2012,     TORONTO
Toronto Life to host 'Perfect Saturday' to celebrate SIP
Toronto Life has launched its newest SIP and is hosting a public event to celebrate it.

With the introduction of Neighbourhoods ($7.95 cover), featuring the 300 "best" places to shop, eat and drink in the city, Toronto Life is inviting the public to join in its free "Perfect Saturday" event on June 9 from 10 a.m. to 4 p.m. at The Shops of Summerhill on Yonge Street at Scrivener Square.


The event is presented in partnership with American Express Canada and Chestnut Park residential real estate firm. Toronto Life invites visitors to "stroll the district, enjoy gourmet treats, enter to win fabulous prizes and meet Toronto Life's editors."

Visitors can enter contest draws at the Toronto Life booth on the day of the event. The magazine boasts there's more than $1,000 in "amazing" prizes to be won. (We're not sure what those prizes are.)

Neighbourhoods is the first of two new special interest magazines to be released by Toronto Life this year, with Toronto Life Cooks due on newsstands in September.
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