TC Media has acquired a majority stake in Redux Media
, an online advertising network.
Redux Media manages mass online display inventory, optimizing it into custom-targeted and brand-safe advertising channels. According to TC Media, Redux delivers over 12 billion monthly impressions to more than 80 million unique visitors in Canada and the US.
Redux Media's Real-Time bidding (RTB) solution enables 5,000 publishers to offer advertisers space across 15 content channels, noted the companies. Real-time bidding allows advertisers and agencies to bid and purchase ad impressions in real time.
"The transaction is in line with TC Media's strategy of broadening its existing digital network. TC Media and Redux Media's combined offering will allow the two companies to reach more than 18.7 million unduplicated unique visitors per month or two thirds of all online Canadians," reads a release.
The release said all Redux employees and management will remain in place and in their current roles.
Redux has offices in Toronto and Montreal in Canada; Malibu, California in the U.S.; and St. Michael in Barbados.