Canadian Magazine Industry News
7 March 2012,     TORONTO
'Canada's first tablet-only politics and culture magazine' launches this Friday
A new electronic bi-monthly publication, that its publisher says is the first independent tablet-only politics and culture magazine in Canada, is launching this week.

The Toronto Tempest is an independent politics and culture mag launching for the iPad this Friday, March 9, and will be available on an Android tablet platform the following week, said editor and publisher Simon Wallace. In early April an iPhone app will be available. "Our goal is to expand to new devices every two months or so," noted Wallace. The publication is being marketed through Apple's App Store and Google Marketplace.

 


The magazine will focus on gaining subscribers [subscriptions are $2.99] before approaching advertisers, said Wallace. "Our hope is that it's going to be easier to sign up subscribers in the tablet space than it is in print."

The app itself is free, while each individual issue in the app will cost $8.99. "But since we'll come out every two months, it makes most economic sense for people to subscribe ($2.99 every two months as opposed to $8.99)," said Wallace.

Co-editor James Burrows said Toronto Tempest is a "natural development" in the world of magazines. “Until the tablet, the costs of launching an independent magazine were prohibitive," noted Burrows. "We expect to be the first of many new, young, and interesting magazines that take advantage of this space. Because we’re exclusively digital, The Tempest will feature the same high quality design consumers expect from print magazines, but will also include interactive content, audio materials, and videos.”

  Until the tablet, the costs of launching an independent magazine were prohibitive."
- James Burrows

According to Burrows, “This city doesn’t need another magazine or newspaper covering City Hall. In every issue we will publish insights into how the city’s daily life actually works. A magazine for the Occupy generation, we ask what this moment demands in terms of its politics, its journalism, its music, its art, and its humour. Our focus is the city, but readers from around the world will appreciate our perspective.”

The magazine will rely on freelancers, noted Wallace — "Most were kind enough to waive all fees for the first issue."

To see the first issue's table of contents and a video preview of Toronto Tempest, visit www.torontotempest.com.
— Jeff Hayward
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