Marketing survey reveals companies look to spend more on magazine ads in 2012
The Jan. 16, 2012 edition of Marketing magazine presents interesting data on ad spending for this year, particularly for print media.
The Marketing 2012 Outlook Survey Readership Study consulted 120 industry professionals for their thoughts, including biggest business concerns (one was world financial collapse) and plans for social media marketing this year (72 percent expect to increase time and resources devoted to it).
One of the sections of the survey asks, 'Will you be increasing or decreasing ad spending [in the following areas] for 2012?' The results show a forecasted increase in spending on print ads including magazines (28 percent say they would increase spending, with 25 percent expecting a decrease) and newspapers (28 percent say it's going up, while only 11 percent expect spending to drop).
The survey revealed 36 percent of respondents will increase B2B ad spending, with only six percent expecting their B2B spending to decrease.
Meanwhile, a whopping 86 percent of respondents say they would inject more cash into online ads, with 44 percent saying they would set aside more bucks for mobile ads. Meanwhile, 78 percent report they are going to boost spending on social media advertising this year.
The survey also shows 25 percent will increase television ad spending (with 22 percent expecting to pull back in 2012), while radio ads will get more focus from 28 percent of those surveyed (compared to only eight percent who will spend less in that category for 2012).