Canadian Magazine Industry News
3 October 2011,     MONTREAL
One president stays, one leaves as Transcontinental reorganizes sectors
Transcontinental is implementing a new operating structure that will see Natalie Larivière as president of the combined Transcontinental Media and Transcontinental Interactive, and lead to the departure of Transcontinental Interactive president Christian Trudeau.

The new, single sector will be known as Transcontinental Media. It will handle products and services in publishing, distribution, management and data analytics, plus digital media and interactive marketing solutions.

This development is an extension of plans Transcontinental kicked off in 2008 to "strengthen its traditional core operations and build new marketing services," said the company's release. Transcontinental has been investing aggressively in the digital space, including several acquisitions, to offer advertisers and marketers wide-ranging media options.

Natalie Larivière joined Transcontinental Media as president in 2006.

Trudeau will remain with the company until the end of October to help with the reorganization.

"[Trudeau] has built a talented organization and laid the groundwork for Transcontinental's new interactive solutions," said François Olivier, president and CEO, in the company's release. "I'd like to thank him for his wholehearted contribution to Transcontinental's development over the past two years and I wish him every success in his career," he said.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports