Canadian Magazine Industry News
15 September 2011,     MONTREAL
TVA launches three new websites to complement magazines
TVA Publications has launched three new websites to complement long-standing print products. 
TVA has announced, a site featuring home interiors and upscale amenities;, featuring pre- and post-decorating projects; and, featuring do-it-yourself projects. The three new sites are also feautured on the portal CASA –

Lucie Dumas, vice president of content and branding for TVA, said the content of the new websites has been created from archives and current magazine issues. "All articles have been formatted to adapt to the web reader's expectations and experience," she noted. "In the weeks to come, we will be adding exclusive videos, photo galleries and other exclusive features to the sites."
Most of the web content is created by the existing TVA editorial team; however a web editor-in-chief of home and decor has been added to the mix, noted Dumas. 
The CPM rate to advertise on the sites for standard banner formats varies between $25 and $30, she added. The new sites are available in French only.
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