Canadian Magazine Industry News
13 September 2011,     TORONTO
New hockey website promises wealth of content
A new hockey-focused website set to launch this month is "going to be the only one of its kind out there" according to its recently appointed director of business development.


Len Grouette of said the new site, which is being lauded as "a professional web portal designed exclusively for Canadian hockey players and fans", will feature an abundance of up-to-date content. "We've got the better part of 20 [freelance] writers right now," he said, adding the site will also feature fantasy hockey, live chat, forums and even instructional videos from NHL players.

"Our focused approach to Canadian hockey, including continually updated content and breaking stories ... allows for the coverage that no other major websites, local newspapers or national publications can deliver," reads a release.

The site is published by Bob McKenna, who Grouette said was the publisher of Canadian Hockey Magazine. While Grouette wouldn't reveal too much about the revenue-generating plan, because he said it's still in the works, he did share that "the only advertisers we're partnering with are advertisers that are geared specifically to deliver value to the readers ... I want (advertisers) to be very centric to hockey."

His team has put together a promotional video about the new site that can be viewed here.
— Jeff Hayward
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