Canadian Magazine Industry News
26 August 2011,     OAKVILLE
Chill magazine celebrates its growth at 50th issue
A magazine that focuses on the "fun after 5 o'clock and weekends" lifestyle is calling itself a business success story as it approaches its 50th issue.

Chill magazine, a free publication published seven times a year and distributed as newspaper inserts and at retail outlets including The Beer Store, claims a total circulation of 10.2 million copies to date (204,000 printed copies per issue) that have been seen by 42.8 million readers – "not bad for a small mag that started as a standard 32-page book and quickly grew to a standard 112 pages", noted Chill Media.

Chill Sept. 2011 edition
 
Chill Sept. 2011 edition


"Chill magazine has quickly become a staple in Canadian homes, particularly among men," said Chill's Scotty Stevenson. "By offering Canadian content by Canadian writers to Canadian readers, we have established a strong publication and a loyal readership."

Chill noted the latest Print Measurement Bureau (PMB) study "clearly shows Chill is the purest reach of men in the country."

The upcoming 50th issue will be released in September at 124 pages, and the 50th edition will also be marked by an expanded social media reach highlighted by a free Chill iPad app and 50th issue microsite and a redesign of the magazine (although it's unclear at this point exactly which design elements have changed).

The magazine is also "pulling out all the stops" for its 50th edition content, including  stories on the top 50 Canadian sports moments of all time (with companion videos at ichill.ca) along with Chill's top 50 bucket list trips, a peek at how the world will look in 50 years and an interview with NHL's 2010-11 Hart Trophy winner Corey Perry. Readers will also be asked to vote for their fave Chill cover of all time.

Chill is published by Chill Media Inc. based in Oakville. Its website can be viewed by clicking here.
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