Canadian Magazine Industry News
24 June 2011,     TORONTO
Global forecaster predicts strong growth for trade, consumer magazines
While publishers are weathering the storm in the midst of a Canada Post lockout, a global forecaster has some encouraging predictions: The Canadian magazine industry will experience strong, steady growth in the coming years.

PricewaterhouseCoopers (PwC) forecasts print magazines and their related digital offerings will outperform the Canadian advertising industry as a whole through 2015. B2B magazines show a forecasted compound annual average ad revenue growth rate of 7.9% through to 2015, while consumer magazines are pegged at 5.3% growth during the same time frame. The average growth to 2015 for Canadian advertising is projected at 5.2%.

Trade magazine advertising revenue in Canada is forecasted at US$291 million in 2015, surpassing pre-recession numbers, while Canadian consumer mags are predicted to draw in US$807 million the same year according to PwC.

By comparison, PwC expects television ad revenue to grow 4.7% and 2.3% for newspapers by 2015.

The information is posted on the Magazines Canada website.
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