Canadian Magazine Industry News
13 June 2011,     MONTREAL
Transcontinental Media and Ziff Davis partner up
Transcontinental Media has struck a partnership with Ziff Davis, a a leading American publisher of digital content, to expand its offering to advertisers.

The exclusive agreement means Transcontinental Media will represent the Canadian ad inventory for Ziff Davis's "flagship property" PCMag.com, along with ExtremeTech.com and Geek.com.

"Transcontinental is now offering high-impact advertising opportunities on these sites, including sponsorships and custom ad units that can be targeted by category, brand, and audience," reads a release.

Anurag Harsh, senior VP of business development at Ziff Davis, noted, "This will give our sites the opportunity to be part of greater marketing initiatives and unique campaigns for Canadian advertisers."


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