Canadian Magazine Industry News
25 May 2011,     TORONTO
Magazines Canada offers new podcasts
Magazines Canada has release its latest podcast series, a three-part interview with specialists from some of the country's leading publishing companies. The podcasts are produced to promote the value of magazine advertising and related services to the agency and advertiser community.

The series entitled 'Innovate and Integrate' features Brandon Kirk, director of sales and marketing solutions with Spafax; Jacquie Loch, VP strategic creative, Rogers Publishing; and Caroline Medwell, general sales manager at Transcontinental Media.

"Kirk, Loch and Medwell provide examples of successful integrated and innovative advertising programs that use the magazine page as the starting point for success," notes a release from Magazines Canada. "Through the inclusion of digital and mobile applications, the campaigns solved complex advertiser communication problems and helped to engage readers with a full 360 degree media surround."

The podcasts can be found here.

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