Canadian Magazine Industry News
25 May 2011,     TORONTO
Magazines Canada offers new podcasts
Magazines Canada has release its latest podcast series, a three-part interview with specialists from some of the country's leading publishing companies. The podcasts are produced to promote the value of magazine advertising and related services to the agency and advertiser community.

The series entitled 'Innovate and Integrate' features Brandon Kirk, director of sales and marketing solutions with Spafax; Jacquie Loch, VP strategic creative, Rogers Publishing; and Caroline Medwell, general sales manager at Transcontinental Media.

"Kirk, Loch and Medwell provide examples of successful integrated and innovative advertising programs that use the magazine page as the starting point for success," notes a release from Magazines Canada. "Through the inclusion of digital and mobile applications, the campaigns solved complex advertiser communication problems and helped to engage readers with a full 360 degree media surround."

The podcasts can be found here.



Story Tools
Most Recent News Comment
Anonymous says:
Not an industry first as Time did this last year first with an iPhone. What a horrible idea. High-en...
Most Recent Blog Comment
Jim A. says:
I also purchased an Android tv box just a short while ago, with the intent of cancelling or, at the ...
Blogs
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Masthead Web Edition Archives
More Archives