Canadian Magazine Industry News
12 April 2011,     CONNECTICUT
Web traffic jumps 47% in BPA report, plus the Top 15
Web traffic for consumer, business-to-business and newspaper sites measured by BPA Interactive and its CCAB Canadian division jumped 46.5% in March compared to the previous month, based on average monthly page impressions. The Top 15 Canadian magazine sites are ranked after the turn.

The number of websites participating in the BPA Interactive web traffic tool climbed to a total of 611 sites reporting web traffic, mostly in the U.S. At the same time, those sites reporting “live” data that is available free of charge to registered advertisers and media buyers remained steady at 288.

In the March period, average unique browsers per site jumped 21.5%, while monthly user sessions rose 30.8%.

Of the Canadian magazine member sites, here is the Top 15 ranked by average unique browsers (visitors) for the month of March:

Top 15 Canadian Web Sites, as measured by BPA Interactive
Ranked by Average Unique Browsers for March, 2011


   
Site Avg
Unique
Browsers
Avg
Unique
Sessions
Avg
Total
Impressions
Avg
Page
Duration
Avg
Session
Duration
Protégez-Vous 267,389 351,183 1,499,195 01:01 04:23
Le Guide de l'Auto 158,309 195,603 1,079,950 00:37 03:24
MarketNews 47,119 62,661 129,953 01:01 02:06
University Affairs/
Affaires
Universitaires
45,148  72,036 233,203 00:44 02:22
Vertical Magazine  40,877 79,214  324,915 00:45 03:01
Cycle Canada 37,175  42,174  123,807 00:44 02:07
Canadian Lawyer  26,025 33,892  57,828 01:29 02:31
Masthead
Online.com
 19,633 40,028  110,652 00:41 01:52
Travelpress.com  17,717 30,844  176,249 00:23 02:12
Moto Journal  11,974  13,288  40,471 00:43 02:11
Canadian Occupational Safety 9,141  12,192  33,648 01:38 04:25
Canadian Nurse  7,417 8,825 27,167  00:50  02:34
Heavy Equipment Guide  6,300   7,081   14,324  00:47  01:37
Travelweek  5,940 10,567  33,446  00:49  02:33
Electrical Business 5,905  6,893   12,572  01:23  02:41

BPA uses page tags to measure traffic, and strips out bot/spider and internal traffic before releasing its numbers.

BPA Interactive is part of BPA Worldwide, a not-for-profit organization governed by a tripartite board comprised of media owners, advertising agencies and advertisers. It is headquartered in Connecticut with its CCAB offices in Toronto and Montreal. Contact bpaww.com.

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