Canadian Magazine Industry News
17 March 2011,     TORONTO
SCOREGolf Magazine releases Canada�s Top Golfers SIP
SCOREGolf Magazine has released an SIP on 'Canada’s Greatest 25 Golfers of All Time'.


The special issue, which comes in at 75 pages with 25 of advertising is one of three SIPs for the brand this year, said SCOREGolf Magazine president and publisher Kim Locke.

Based on previous SIP results he expects 'Canada’s Greatest 25 Golfers of All Time', which is $7.99 on the newsstand to have a 30-40% sell-through rate. “We also send the magazine to our 30,000 paid subscribers on a rotating basis,” he said.

Locke said the issue did not add new advertisers to SCOREGolf Magazine’s roster of clients, but is interested in the reaction of the golf industry to the SIP. “SCOREGolf Magazine did three SIP’s last year and they have really come out of the recognition that we wanted to do a better job with some things,” he said. “We didn’t feel we were doing rankings any justice by simply including them in the magazine.”

SCOREGolf Magazine is published seven times a year and is available by subscription, at golf clubs and golf-related facilities across Canada.

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