Canadian Magazine Industry News
23 February 2011,     TORONTO
Best Health says it is the first Canadian publication with QR code on cover
[Editor's note: See comments] Reader’s Digest Canada-published Best Health magazine has published what it says is the first cover in Canada with a QR (quick response) code with its March issue.


Best Health editor in chief Bonnie Munday said she thought readers would like an opportunity to see beyond the cover. “We thought readers would love to see a behind the scenes video of the cover and the pilates routine that cover girl Tanya Kim demonstrated for us,” she said. “Rather than throw the usual URL link into the print magazine, we thought it would be a new and interesting way to link it with a QR code.”

The QR code was done with Microsoft, said Munday. Best Health is published six times per year by Reader’s Digest Canada with a cover price of $3.99.

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