Canadian Magazine Industry News
24 January 2011,     TORONTO
“Get Beyond” at the MIXX Canada Spring conference
Getting beyond the status quo and viewing failure as a vehicle for growth are two themes of the MIXX Canada Spring 2011 conference being held March 10 at The Carlu in Toronto.

Presented by the Interactive Advertising Bureau of Canada, the MIXX Canada Spring conference lineup features speakers including Spreed Inc. founder and CEO Anthony Novac sharing behavioural data on how Canadians use tablets.

Also speaking during the day-long event is Crispin, Porter +Bogusky founding partner Alex Bogusky who walked away from the industry last year and has since launched FearLess Cottage with a new outlook on advertising and how it interacts with the world, says IAB Canada president Paula Gignac. "He is talking about a seismic shift in the way people do business, in his mind if they don’t change they will fail," she says. comScore Inc. executive chairman and co-founder Gian Fulgoni  will talk going beyond click-through rates and looking at online creative. Tribal Fusion global senior director of insights Andrew Newman will discuss ad networks and going off demographic targeting. And Wild Tangent vice president, global sales Bill Clifford will talk user engagement and gaming.

For more information, or tickets to the MIXX Canada Spring conference, visit MixxCanada.com.


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