Canadian Magazine Industry News
14 January 2011,     TORONTO
Daily Squeeze shoots for 20,000 subscribers in 2011
The Daily Squeeze, a health and fitness website launched in partnership between women’s lifestyle site, Sweet Spot founder Joanna Track and Rogers Digital Media in late 2010 has some goals of its own for 2011.

 


The site, which currently has 7,000 subscribers to its daily newsletter aims to bump that number to 20,000 by the end of the year, says executive publisher and founder Joanna Track.

Daily Squeeze populates its site with content from six experts in fitness, nutrition, cooking and other core subjects rather than using an in-house editorial team like sister-site Sweet Spot, says Track. “I thought Daily Squeeze offered the kind of information where expert advice would hold a lot of weight,” she says. “With fashion it is very subjective, but with health you need to know the real truth – not just opinion based. Using experts also allows us to create more content than if we were doing it all in-house.”

With a target demographic of active women, aged 25-45, Track says Daily Squeeze is looking for advertisers which target health conscious women but says the site has worked with companies which run the gamut from food to financial planning.

The Daily Squeeze site had 51,191 unique visitors and 345,000 page views in December, according to Google Analytics.

— Val Maloney
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