Canadian Magazine Industry News
22 December 2010, TORONTO
Year end Q&A: Brian Segal
Our year end Q&A continues with thoughts on 2010 and mantra for 2011 from Rogers Publishing president and CEO Brian Segal.
Masthead: What has been the most exciting moment for Canadian magazines in 2010?
Brian Segal: Subscribers and retail buyers helped Rogers Publishing achieve a paid circulation level of 40 million in 2010. That's a notable increase in sales from 2009, which in turn was an increase from 2008. More and more readers are buying and enjoying our magazines.
MH: What is your mantra for success going into 2011?
BS: Our strategy for 2011 is to continue to provide engaging content that our readers will enjoy and pay for on multiple platforms.
Masthead wants your thoughts on Canadian magazines in 2010 and 2011, tweet your answers to our year end questions @Mastheadmag or e-mail them to vmaloney@masthead.ca.
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Masthead: What has been the most exciting moment for Canadian magazines in 2010?
Brian Segal: Subscribers and retail buyers helped Rogers Publishing achieve a paid circulation level of 40 million in 2010. That's a notable increase in sales from 2009, which in turn was an increase from 2008. More and more readers are buying and enjoying our magazines.
MH: What is your mantra for success going into 2011?
BS: Our strategy for 2011 is to continue to provide engaging content that our readers will enjoy and pay for on multiple platforms.
Masthead wants your thoughts on Canadian magazines in 2010 and 2011, tweet your answers to our year end questions @Mastheadmag or e-mail them to vmaloney@masthead.ca.
— Staff
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