Canadian Magazine Industry News
16 December 2010,     CANADA
Advertising Standards Canada launch its latest truth in advertising campaign
Advertising Standards Canada has launched its largest ever "truth in advertising" campaign. Designed with Cossette, the campaign goes over the top with exaggerated, distorted and downright silly imagery to enforce its tagline “dressing it up doesn’t make it true.”


The campaign is running in a variety of magazines, including Reader’s Digest and many titles from Rogers Publishing and Transcontinental Media, says ASC president and CEO Linda Nagel. “We have research that shows consumer trust in a publication goes up when they run a message like this,” she says. “It shows readers the magazine community is invested in it.”

ASC’s Truth in Advertising campaign will be run nationally in French and English across all media platforms. The not-for-profit advertising self-regulatory body runs the campaigns every few years.

Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports