Canadian Magazine Industry News
18 November 2010,     TORONTO/MONTRÉAL
Reader’s Digest amalgamates sales teams into RDMedia
Reader’s Digest has amalgamated its advertising sales teams into RDMedia, a division which will oversee all initiatives pertaining to the company’s print and online media properties, says company president and CEO Tony Cioffi.

The move was made after a thorough review of client needs, says Cioffi. “By re-grouping the sales force it reinforces our ability to develop multi-brand and multi-platform in a 360 degree way,” he says.

The new RDMedia team consists of about 25 employees, says Cioffi, and means the promotion of Reader’s Digest and Sélection associate publisher Nancy Bradshaw to the position of group director, sales and marketing solutions and Best Health and Our Canada associate publisher Michelle Kellner is promoted to director of integrated marketing services.

Three positions have also been eliminated in the changes, but names and titles were not released by Cioffi.


Story Tools
Most Recent News Comment
Anonymous says:
lol sadness...
Most Recent Blog Comment
nick says:
Nice post,I brought android tv box on last month,it's cheap and useful....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports