Canadian Magazine Industry News
16 November 2010,     CANADA
Magazines Canada launches campaign on the power of the medium
Magazines Canada has launched a set of three advertising campaigns, two for consumer magazines and one on B2B titles to remind the advertising community and industry influencers of the power of magazines.

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Magazines Canada is running this ad in B2B titles across the country


The first advertisement, set to run in Rogers-published Marketing and Marketing QC’s November 22 issue is a die-cut insert which looks like a page has been torn out of the magazine, says Magazines Canada executive director of advertising services Gary Garland. “Essentially the ad reinforces key facts on how engaging magazines are.” The second ad takes a Canadian approach, apologizing for being so engaging, says Garland. It is a member access campaign and will be available to pick up and run in publications as of Wednesday November 17.

Lastly, the B2B campaign shows magazines are where the influencers are, even in the bathtub, bed, or on the bus. “The goal of the campaigns is to show the engagement that magazines create, in a way that makes people smile,” says Garland. The series of advertisments were designed by Toronto-based Doug & Serge.

Magazines Canada is also currently offering its Buy 2, Get 1 Free campaign on more than 200 print and digital titles. Visit 1free.magazinescanada.ca to peruse the selection, select three subscriptions and pay for only two.

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