Canadian Magazine Industry News
27 October 2010,     TORONTO
Canadian Living partners with Mars for peel off promotion
Canadian Living has partnered with Mars Canada, through its agency Ignite Activation for a sweet newsstand deal. 131,000 copies of its November issue feature a special peel off coupon which entitles the consumer to a free Mars caramel or Mars slim bar with the purchase of the magazine.

 


The instantly redeemable coupon is a first for the Canadian magazine category, says Canadian Living group publisher Lynn Chambers. “Wanted to give the stores an easy, effective way to let consumers sample the product,” she says. “Since both are at the checkout it makes it easy for more spontaneous purchases. Makes it easy for both the cashier and the purchaser because they just have to peel off the sticker from the copy of Canadian Living.”

Magazines with the peel off stickers are available at participating Shoppers Drug Mart, Loblaws, Sobeys, Metro, Foodbasics, Safeway Canada, Overwaitea Foods and Federated Co-op stores across Canada.

Canadian Living is published monthly by Transcontinental Media, with an average readership of 3.8 million per issue according to PMB’s fall report.

— Val Maloney
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