Canadian Magazine Industry News
20 August 2010,     TORONTO launches with weekly columnists, social media engagement
Rogers Media recently announced the launch of, the online home for PROFIT Magazine. Targeted, as the magazine is at small business owners Rogers group general manager, digital, consumer titles Kim Machado says it was important for the content to have its own space. “PROFIT content was under the Canadian Business website for many years, under the entrepreneur channel,” she says. “Some of the content was getting lost so we made the investment to create a stand alone website for”

Machado says content on the site goes well beyond magazine archives and Profit 100 Award rankings. A rooster of weekly columnists, including Twist Image CEO Mitch Joel and B2B marketing expert and president of The Mezzanine Group Lisa Shepherd will contribute a stream of original content. PROFIT editor and associate publisher Ian Portsmouth’s business coach podcast, videos and webinars will also be available on the site.

The site was designed internally, says Machado and features Intel as its partnering sponsor. “The goal of the site is to be a definitive guide for small business owners in Canada,” she says. “Lots of work has been done integrating Twitter and Facebook into the site. We want to have constant contact with the audience, have them be on top of what we are on top of.”

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