Canadian Magazine Industry News
1 June 2010,     TORONTO
Maclean’s redesign increases link between print and web
Rogers-published Maclean’s has unveiled its newest redesign. The cover now boasts fewer headlines to create a “more authoritative and elegant face,” according to an online editorial from the magazine.

Maclean's redesigned cover (left) is more focused on imagery
Maclean's redesigned cover (left) is more focused on imagery


Beyond the cover changes, content will now include increased word counts accounting for more space for the National, International, and Business and Society sections. “All in all, the expanded Maclean’s will include almost as many words as a standard-sized novel,” according to the post online.

A book review feature has been added and the overhauled “Notes” which close each section will briefly highlight stories overlooked by other publications.

Improving the meshing of the print and online Maclean’s has “enhanced the links between the magazine and Macleans.ca.”

Amidst all the changes, many popular columnists are still featured. The obituary “The End” still holds its place on the final page.

Maclean’s is published by Rogers and has an average annual paid circulation of approximately 347,000.


— Holly West
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