Canadian Magazine Industry News
28 May 2010,     TORONTO
NOW Magazine launches iPad ready edition
Timed with the launch of the much hyped Apple iPad in Canada, NOW Magazine has announced the release of an e-reader friendly version of its weekly publication.

NOW Magazine's e-reader ready edition
NOW Magazine's e-reader ready edition


As with everything from the magazine, the e-reader version is free, says NOW Magazine online editor Joshua Errett. “Our website is available on the iPad and I think looks great on it,” he says. “This version works when you’re somewhere that doesn’t have internet access — you can get the magazine on the go, wherever you go.”

All advertisements from the print edition have been stripped from the e-reader version, says Errett making way for new advertising models. “We are offering a couple new advertising positions,” he says. “Though we haven’t included any advertisements in the launch issue.”

Errett says NOW is working on an iPad application which will go “above and beyond” the e-reader friendly version. It wanted to release the e-reader ready version at the same time as the iPad in Canada because of the nature of its audience. “Our readers tend to be early adopters, high-tech,” he says. “The idea of making it downloadable on the first day is kind of in tune with our attitude toward technology.”

To get your copy of the e-reader ready version of NOW Magazine, visit NowToronto.com.

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