Canadian Magazine Industry News
23 April 2010,     TORONTO
Best of the Web: April 19-23
Making Online Ads Suck Less in 8 Easy Steps [Ad Age]:
Advertising Age’s John Young talks online advertising and how to make it work in eight steps.

The Atlantic, Mother Jones, Others Collaborate on Environmental Editorial Project [Folio]:
Folio reports that in a major project that’s been in the works for over a year The Atlantic, Mother Jones and Wired among others have teamed up to launch Climate Desk, a group dedicated to exploring the impact of climate change. During the final two weeks of April, two dozen stories on the topic will be posted to partner Web sites as well as to theclimatedesk.org.

Conde Nast: Let Us Be Your Creative Agency [Ad Age]:
Advertising Age says Conde Nast’s creative services group CND Studios has begun accepting client submissions to craft ad campaigns regardless of placement. In the past it had only done work for advertisers buying space in one of its publications, whether in print or online.

Glamour Is Magazine of the Year but New York Takes the Most Prizes [Ad Age]:
Advertising Age reports Conde Nast’s Glamour was named Magazine of the Year at the National Magazine Awards this week in a category to celebrate excellence both in print and online. The magazine with the most awards of the night was New York magazine, which won four. Vogue editor in chief Anna Wintour received the Magazine Editors’ Hall of Fame Award.






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