Canadian Magazine Industry News
20 April 2010,     TORONTO
PMB and comScore partner to link print readership and internet behaviour data
comScore Inc. and the Print Measurement bureau (PMB) have announced a partnership which links Canadian online media habits with print readership in a single database.

The service will be available to companies that are both PMB members and comScore clients and will provide enhanced insight into the behaviour and preferences of Canadian Internet users and print readers. PMB president Steve Ferley says the move is part of an overall strategy by the board to broaden the audience data that PMB supplies. “We all know that the media world is changing, magazines are being delivered in ways other than just the printed version,” he says. “The PMB board has set the direction of being able to supply information for both print and Internet versions of magazines.”

Reaction to the partnership which plans to release its first report in the summer has been excellent, says Ferley. “It’s a win-win for both the selling and planning sides,” he says.


— Val Maloney
Story Tools
Most Recent News Comment
Jaded says:
Wow, Torstar really seems to be on a mission to bankrupt one magazine after another....
Most Recent Blog Comment
Marty Seto says:
Help Spread the word for Orange Shirt Day on September 30 too....
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports