Canadian Magazine Industry News
14 March 2010,     TORONTO
Best of the Web, March 6-12
Canadian publishers slow to embrace iPad [The Gazette]:
The Gazette reports while large U.S. publishers have announced plans to launch on the iPad, their Canadian counterparts have been slow to warm to the product.

Digital Lift-Off
[Forbes.com]:
Forbes reports on a study by Outsell which says U.S. advertisers will spend more on digital media in 2010 than on print.

Which 2009 Magazine Ads Were Tops With Young Men and Young Women?
[Ad Age]:
Advertising Age reports on the 2009 print ads that were most popular with young male and female readers. Numbers are based on a study from MRI Starch Communications.

New Study: Digital Magazines Outperform Other Electronic Media With Ads, Readers [Folio]: Folio reports that while websites generate more impressions, digital editions tend to promote a longer user experience.







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