Canadian Magazine Industry News
12 March 2010,     TORONTO
Redwood Communications rebranded as Totem
Following a two-year process, Redwood Communications has rebranded itself as Totem. The custom publisher’s renaming is part of the deal it made with Transcontinental when it was purchased by the company in November of 2008.
Totembrandstories.com
Totembrandstories.com


Totem CEO and founder of Redwood Eric Schneider said the name reflects the company’s focus on not simply custom publishing, but marketing for clients. “As consumers have gained a new level of control of the conversation with brands, there has been an overall recognition that well-constructed content that brings entertainment, solutions and clarity of information has huge value for both the consumer and the marketer,” said Schneider in a press release. “We take our clients’ brands and extend them as media properties, using brand stories as totems for brand communities.”

As part of the deal with Transcontinental, all printing at Totem will eventually move to the company. Also, all Totem staff will stay with the company and its offices will remain downtown Toronto, Schneider confirmed in an interview with Masthead.

Totem has offices in Toronto and New York and is part of Transcontinental’s Marketing Communications sector. It creates custom publications for companies including Procter & Gamble, The Home Depot and Sobeys.

— Val Maloney
Story Tools
Most Recent News Comment
Anonymous says:
lol sadness...
Most Recent Blog Comment
nick says:
Nice post,I brought android tv box on https://www.dd4.com last month,it's cheap and useful....
Blogs
Martin Seto Gadget Blog
Martin Seto
Most recent posts:
Scott Bullock Covers Sell
Scott Bullock
Most recent posts:
Industry Guest Blogger Words of Inspiration
Industry Guest Blogger
Most recent posts:
Dennis Kelly 57 Media Spikes
Dennis Kelly
Most recent posts:
Norm Lourenco RGD Magazine Media Brandaid
Norm Lourenco RGD
Most recent posts:
Richard Johnson Off the Page
Richard Johnson
Most recent posts:
Special Reports