General manager of MagNet Barbara Zatyko says this year’s event will offer a good mix of big-picture discussions and practical, informative sessions for magazine professionals.
Editor-in-chief of Esquire, David Granger, will kick off the four-day conference with the MagNet Marquee on June 1. “We think it’s a bit of a coup to have him.” Zatyko says. Granger has a reputation for pushing the envelope with his unconventional Esquire covers. He will discuss how to keep print relevant and captivating in today’s market and field questions from the audience. “It could be quite an interesting chat.”
Other speakers include The Economist senior vice-president of marketing Alan Press, New York designer Luke Hayman and Dutch B2B expert Ian Bedwell. There will also be three “state of the nation” discussions for consumer, cultural and B2B magazines. These big picture talks are designed to “get people thinking and brainstorming,” Zatyko says.
MagNet will also play host the KRW Awards and a slew of professional development sessions on a wide variety of topics. Zatyko says one topic receiving a lot of interest is how to capitalize on digital content, and it will be addressed in several sessions. This year they’ve added some B2B-specific seminars but 80 percent of the sessions “apply equally for consumer and business publications,” she says. The goal here is to provide tools to professionals to help them succeed.
Zatyko says MagNet is gaining visibility in the U.S. and overseas and becoming an “internationally acclaimed event.” In 2009 MagNet hosted about 1200 people and they are expecting at least the same amount this year.
MagNet is held at 89 Chestnut, Toronto from June 1 to 4.
For more information: MagNet