Canadian Magazine Industry News
26 February 2010,     TORONTO
Best of the Web, Feb 20-26
Reader’s Digest Association Emerges from Chapter 11 [Folio]:
After six months restructuring its debt through a pre-packaged bankruptcy, Folio reports that Reader’s Digest has officially emerged from Chapter 11 protection.

Publishers: Triumph From Within the Belly of the Content Beast! [Ad Age]:
Ad Age reports on two successful examples of monetizing content, though not necessarily selling it.

More Than Half of B2B Magazine Subscribers Prefer Print [Print in the Mix]:
This study from Print in the Mix, says according to Signet Research, more than half of subscribers to B2B magazines say print-only is their preferred format.

App for That: Magazines Forge New Vision of Digital Future [Ad Age]:
Ad Age reports that publishers may have found a way to get consumers to pay for content again, through app “stores”.

Despite Small Numbers, Magazines Are Big on Bar Codes
[Ad Age]:
Ad Age reports that despite low user numbers, magazines continue to add interactive bar codes and icons because of the active level of engagement they create.

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