Canadian Magazine Industry News
25 February 2010,     ST. JOHN'S, N.L.
Atlantic Business magazine contest sets out to prove power of print ads
Rather than talk anymore about ways to improve the print industry, Atlantic Business magazine, partnered with local advertising companies are putting its money where its mouth is. The magazine has been running a contest where clients who have advertised with the book at least three times can win the chance for a free print and online campaign. All they have to do is tell Atlantic Business magazine why they believe in magazine advertising.
Atlantic Business magazine
Atlantic Business magazine

Atlantic Business editor Dawn Chafe says the idea for the contest came from companies both cutting back on their ad dollars and on the quality of the ads they were producing. “We came up with the idea to prove that advertising in Atlantic Business magazine would work,” she says. “Measuring the return on investment for the winning client is an important part of the contest.”

Six companies are partnering with Atlantic Business for the contest, which accepts entries until the end of the month and donating their time to the winning client. In total, the prize has an expected value of $165,000, says Chafe and the ads will run in the July, September and November issues of the magazine as well as online. “We hope this contest will show the longevity of print,” she says. “It is something that other media don’t have. It is also still a very beautiful media.”

— Val Maloney
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