This edition brings an article from Advertising Age on 10 digital media companies Hearst’s new CFO could buy. Still at Ad Age, a piece on Elle continuing to take risks with their brand extensions. The New York Times reports that Conde Nast’s ad pages have declined by nearly a third since last year. Folio reports on Hachette closing Metropolitan Home and shifting resources to Elle Décor. at Folio, speaking with Conde Nast’s senior vice president about the company’s recent changes. Harvard Business Publishing has a piece on social media trends in 2010. The New York Times reports mass-market magazines such as Family Circle, InStyle and Glamour are showing improved ad sales. Still at The Times, a piece on The Week magazine which is promising their readers will remember an ad in its pages more than their competitors. While Mediaweek reports that many magazines are able to make a claim they haven’t for awhile – ad pages being up in the fourth quarter.
 
• 10 Digital Media Companies Hearst Could Buy Tomorrow [Advertising Age]
• Elle Continues to Take Risks With Brand Extensions [Advertising Age]
• Ad Pages Drop For Magazines Of Conde Nast [New York Times]
• Hachette Closing Metropolitan Home [Folio]
• Condé Nast Moving Away From Magazine Web Sites as Print ‘Companions’ [Folio]
• Six Social Media Trends for 2010 [Harvard Business Publishing]
• Mass-Market Magazines Show Improved Ad Sales [New York Times]
• A Magazine Promises Ads Will Register [New York Times]
• Publishers Enjoy Small Glimmer of Hope With Q4 Ad Uptick [MediaWeek]